'User Centered Design' is one of the most misunderstood catchphrases in Design during the last decade. A lot of Design people, not willing to understand what 'User Centered Design' can contribute and what not, reduced the term often to a kind of “ask the users and they will tell you what to build”-thing. This is a very superficial view on the topic.
I always understood and used UCD as a one out of a lot of Design tools to gather inspirations about what is possible and/or valuable. For sure, almost all people are not able to talk about their needs and wants, because they aren`t aware of them. But if you use UCD to understand “what is possible” and “what makes sense and adds value” then it will contribute to the innovation you will probably create.
I wish I could sketch like Eva-Lotta Lamm. I really do. Her sketches are pretty incredible.
Her new book, Sketchnotes 2012, is now available in print and PDF. “Visual notes of countless talks by inspiring speakers” from around the globe, as Eva-Lotta describes it. You can find the book on Amazon, too.
And somewhere amongst its pages you’ll find her notes from my talk in Düsseldorf last Fall.
Coffee table book? Pfft, no. This is a tome of inspiration. And in my case, envy.